To breathe new life into the Electrolux brand by exploring a new subcategory: small appliances.
Leveraging the brand architecture, we (5 designers at Arnell Group Innovation Lab) developed a state-of-the-art line of small kitchen appliances. They are conveniently stored and charged on a wall power bar. My focus was on the three smaller kitchen tools in the middle. The end result was a beautiful publication to be used in-house to inspire Electrolux in their brand identity and growth.
*This was following my four years at A2 Inc. developing many housewares products, including a line of small kitchen appliances that was acquired by Westinghouse / Hamilton Beach.
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ElectroluxBrand Extension | New Product Line Design