To revitalize the Pureology haircare line with a completely new aesthetic and improved functional attributes.
A soft, nature-inspired, structural design with a wider neck to deliver the product with ease. This 3D visual brand language was designed to reflect the purity of the product contents, and to highlight the use of post-consumer recycled materials.
The wide mouth and large orifice allow easy evacuation/flow and filling of the product. The flip cap with large flange creates a simple one-handed operation. The ability to place the container down on it's foot or head provides both no-fuss flexibility, as well as insuring that the product can be readily accessible and can evacuate fully with no waste.
The bottle’s efficient two-part construction can be easily broken down and recycled. The use of post-consumer plastic reduces the impact on the environment, while maintaining the functional benefits of plastic: squeeze-ability, impact resistance, performance in wet environment, etc. There is little wasted space when containers are nested, providing efficiency in shipping and on-shelf.
*Inspired by my design for 360 Paper Bottle, L'Oréal sought me out to bring a similar aesthetic to Pureology.
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