Each day, Americans throw out millions of plastic bottles and around 86% become landfill or litter. The goal was to design a container that would leverage sustainability, be easy to transport, and enhance the consumer’s drinking experience.
The first paper container for liquids made from 100% renewable resources. Versatile in its range of consumer applications and made from food-safe and fully recyclable materials, it decreases energy consumed throughout the product life cycle without sacrificing functionality. It also inspired the launch of the Paper Water Bottle company.
Prototyped and showcased at "Packaging of the Future" conference and featured in Fast Company's "Masters of Design" gallery.
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